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    Bachelor of Business Administration

    A Bachelor of Business Administration (BBA) course offers a comprehensive curriculum that equips students with a broad understanding of various business disciplines. The program begins with foundational courses in subjects such as accounting, economics, finance, marketing, management, and business law, providing students with a solid business foundation. As students progress, they delve into core business disciplines like organizational behavior, business communication, strategic management, operations management, business ethics, and entrepreneurship.

    These courses provide in-depth knowledge and skills in key areas of business administration. Additionally, BBA programs often offer specializations, allowing students to focus on specific fields such as finance, marketing, human resources, or international business. Through these specialized courses, students gain deeper insights and practical expertise in their chosen area of interest. Throughout the program, emphasis is placed on critical thinking, problem-solving, communication, teamwork, and leadership skills, preparing graduates for a wide range of career opportunities in the business world.

    Industry Oriented Course

    Course Objectives

    The Bachelor of Business Administration course at our university provides a well-rounded education in business management, preparing students for a wide range of career opportunities in diverse industries or for further studies at the postgraduate level.

    The program emphasizes the significance of ethical behavior and corporate social responsibility in business. Students explore ethical dilemmas, corporate governance, sustainability practices, and the role of businesses in creating a positive societal impact.

    Our university emphasizes practical learning and industry exposure. Students have opportunities to engage in internships, industry projects, and case studies, allowing them to apply their knowledge and gain real-world experience in various business settings.

    Business Foundation: The BBA program begins with a strong foundation in fundamental business subjects such as accounting, economics, finance, marketing, and business communication. These courses lay the groundwork for understanding the key principles and practices in the business world.

    Core Business Disciplines: Students delve into various core business disciplines, including management, human resources, operations, and entrepreneurship. They gain insights into effective leadership, organizational behavior, strategic planning, supply chain management, and the essentials of starting and managing a business.

    Specializations: The BBA program offers a range of specialization options to allow students to focus on areas of their interest and career goals. Common specializations include marketing, finance, human resources, international business, and information systems. Students can choose a specialization based on their strengths and career aspirations.

    Business Analytics: With the growing importance of data-driven decision-making, the BBA program integrates courses in business analytics. Students learn how to analyze and interpret data to gain valuable insights for strategic planning, marketing, operations, and financial decision-making.

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